Display advertising

What we say... “The strategic planning applied to display advertising is critical to it’s success. If you know your customers and what they do online it can be effective at driving the desired response as well as providing a positive halo effect to all your other online marketing efforts. How you buy from media owners also plays a significant role in the success of the campaign.” Nikki, Online Marketing Manager

Are you worried about the impact of declining newspaper readership on your advertising campaigns? Do you want to target relevant people, in the most relevant environment with the right communications message?

Then using display advertising might be right for you.

Display advertising can support and extend the reach of more traditional offline broadcast communications. In addition, it can be used in a highly targeted fashion aimed to reach out to niche audiences online.

Where does display advertising show?

The number of advertising formats for display advertising grows everyday. The standard formats, when well placed, are a good way to hit your audience in the right mindset. Whilst the richer, web 2.0 display formats including video, expanding and interactive features are great at driving awareness for your products and brand.

You've probably seen display advertising on many of the websites that you've visited. They are sometimes refered to as banner advertising. Over the years, some the size, shape & placement of display adverts has changed but there are now many standard display advertising formats used. These allow website owners to design their websites knowing that adverts can be placed on their sites with minimal fuss.

Display advertising is traded on many different currencies. It can be bought on a pay for performance model all the way through to a cost per exposure deal.

Need to get started with display advertising?

When implemented correctly, display advertising can lead to massive brand exposure and sales. If you think your online business could benefit from display advertising, or perhaps you aren't sure, why not contact us to find out if we can help? Call us on 0845 260 2343 to speak to one of our experts.