Email marketing solutions
For many businesses looking to improve their online sales and marketing, the first part of call are the major search engines. However, email marketing can prove just as, if not more, effective as good online marketing when it comes to generating sales and brand awareness.
Email marketing has been around since the early days of email. It provides online marketers a great way of connecting with current and potential clients by delivering sales messages directly to a captive audience. When it comes to online marketing, email marketing is one of the most powerful tools available in the online marketing mix.
Email marketing facts
Due to the growing number of problems associated with traditional direct mail (DM), more and more businesses are using email marketing as an effective tool when stimulating interest in their business. Use of email marketing is still on the increase and the facts below only go to confirm this;
- Email marketing overtook direct mail in terms of volume for the first time in August 2007. (DMA survey)
- Jupiter Research estimate the spend on email marketing will rise to id="html".1 BILLION by 2010 from $885 in 2005.
- Companies spend a fifth of their online marketing budget on email marketing (E-consultancy / Adestra, 2007)
- The amount of business email addresses in use in Europe looks set to top 244 million in 2010 (Ferris Research)
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Get your message seen!
Email marketing is one of the most powerful ways to communicate with your audience. Using our in-house email platform, we can offer reliable and powerful email marketing solutions to fit your business. Please contact us to find out how we can help improve your email campaigns.
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Our email marketing solution
As a full service web design company, we provide businesses with a comprehensive email marketing solution to fit their needs. Our email marketing platform allows companies to manage their own campaigns easily and quickly with little effort. Once the emails have been delivered, our system provides a variety of reports to help our clients understand their audience and how to make improvements within the campaigns.
Our system has all of the features you would expect from a proven email marketing platform;
- Number of emails sent
- Number of emails opened/read
- Number of undelivered mails (bounce backs)
- Number of clicks through to website or other links
- Number of forwards
- Which users clicked on which links
- Number of users who unsubscribed
We also have many additional features which can be added into your campaign to help you maximise your Return on Investment (ROI).
If you have a small email database, this is not a problem. We can help build your email database by brokering email lists from our partner companies. This will help increase the reach of your message as well as increase your own database over a period of time.
How we can help with your email marketing
We have planned, delivered and analysed many email marketing campaigns for our clients. We like to learn from our experiences and clients who work with us benefit from our expertise to get the best results from their campaigns.
Unfortunately, many companies still do not take advantage of email marketing. To find out out how Adido can help your business, please do not hesitate to get in contact with us on 0845 260 2343 or by sending us an email.