Viral marketing & advertising: strategy & consultancy

The use of viral marketing is a relatively new way for businesses to promote themselves online. It is sometimes a hard concept to understand but when implemented well can spread your message rapidly through social networks, news websites, blogs and across the Internet quickly - and at very low cost. You develop the strategy, the message and initiate the process. The rest of marketing will be done by others as they spread your message for you.

Viral marketing is cost effective and extremely wide reaching form of marketing which can maximise your resources and make the most of others. Viral marketing achieves the following business objectives:

• Minimum input for maximum output
• Increase in brand awareness
• Increase visitors to your website
• Increase links to website and achieve higher rankings

Why Adido for your viral marketing campaign?

The online marketing team at Adido have years of experience building viral marketing strategies and seeding them to deliver real results for our clients. We've worked with PLC companies through to regional businesses helping them make the most of viral marketing to increase sales and awareness.

We can't list them all here but if you'd like to speak to one of our viral marketing experts to discuss your needs, why not contact us online or call us on 0845 260 2343.

Best viral marketing examples

If you're still not sure what viral marketing is, then some examples may help clarify what can be achieved.

• Threshers '40% discount' voucher
  Back in 2006, Threshers the wine store sent out some discount vouchers to a 'selection' of people via email offering a big discount at their stores. Within a few days the chain was swamped with customers waving their vouchers in the air to claim their discounts. Although the campaign wasn't intended to get as big as it did, it lead to a huge increase in sales and as a result has been run several times since. The viral marketing happened because of the great deals on offer and the human instinct to share something beneficial with friends and family.
• Nike 'Touch of Gold'
  The Ronaldinho / Nike Touch of Gold campaign is one of the most viewed viral campaigns created. The campaign centres around the incredible skills of Ronaldinho, one of the world's most talented footballers. His skills were so incredible that he could, according to the video created, hit the cross bar from 20 yards seemingly at will. You had to see it to believe it and due to its clever editing, millions did, earning Nike worldwide exposure with minimal effort or cost.
• 'Will it blend?'
  Our favourite viral marketing campaign. If you haven't seen it already, the 'Will it blend' series had one aim; to promote the Blendtec blenders. Promote it did but not in the traditional way. The Blendtec team put the blender to the challenge by blending a variety of objects from golf balls to iPhones. The campaign had so much success it was nominated for dozens of awards and lead to companies PAYING to have their objects put to the blender. And the blender sales? Well as you'd expect they went through the roof across the globe.

Viral marketing resources

View our Powerpoint presentation about utilising viral marketing as powerful marketing tool on our Slideshare account.

Tell me more about viral marketing

Want to get your message out to millions of people? Looking for something different from your online marketing campaigns? Why not call us on +44(0) 845 260 2343 or email us to find out how Adido can promote your business with viral marketing.