Link Building

What are links?

For those who are new to online marketing, it is good to think of a link as a 'vote' for your website. The more links that you have pointing to your website, the more 'votes' your website has. Why is this important? Getting good quality links pointing to your website is a key factor influencing ranking in major search engines such as Google. The more links that you get, the more credibility your website has, and so it should get a higher position than a comparable website with less links.

Companies sometimes make the mistake of getting any link pointing to their website. The most important thing to remember about links is that quality is crucial. It is often said that it is better to have 5 relevant, high quality links, rather than 500 poor quality links. Why is this? Well, it is very easy to get links if you go about it in an unstructured way. But would the link be relevant to my website? Relevancy is key and delivering relevancy is the key goal of search engines. For example, if you are a garden centre and get a link from an animal rescue centre, then there is little relevance. However, if the link came from a BBC Garden web page, then this would be more relevant and credible.

Need help with your link building? Getting high quality, relevant links to point to your website is a time consuming and difficult task. We've worked on many link building campaigns to help companies maximise their website traffic. Why not contact us to find out how we can help your website?

What is link building?

As mentioned, link building is the process of generating links from good quality websites. Matt Cutts defines link bait as anything "interesting enough to catch people's attention". Many companies over look the importance of link building because they do not understand what a 'good quality' link or website is. Additionally, many companies do not have the time to generate their own links, as they are too busy. It is far more effective in terms of ROI for your chosen web design company to handle the link building process. Your online marketing company should provide a monthly or quarterly report, to show how many links have been acquired and where the links have been added. This gives clarity to both parties and demonstrates where the campaign has been successful. Your web company should also put together and review a link building strategy so that you can work in partnership to make the most of your shared knowledge.

Want to improve your search engine rankings?

Link building can really make a huge impact on your search engine positions. Adding just a few high quality links can really be the difference between the first page and third page. We have years of experience of link building and can help your website to get more links and generate more sales online.

To get in contact with one of our web design team, please call us on 0845 260 2343 or send us an email online.

Adido Experience

Adido is an online marketing and web design company working with businesses throughout UK. We have been providing local businesses with affordable e-commerce and CMS solutions, search engineoptimisation and PPC advertising services throughout UK.