Writing a web design brief
If you are going to get the most from your new website design, it is important to develop a web design brief. A web design brief allows you to communicate your thoughts to your potential website designers easily and quickly so that they can understand your needs. The web design brief should cover not only design, but also other key areas of the website as well, such as structure, content, functionality and search engines.
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Starting a web design brief
If you are going to work with a web design agency, then it is important for them to lead you through the web design process. Even if you've worked with different web design agencies before, it is important to follow the process of the company to make sure you understand how they work.
A website brief document can be obtained from a variety of places. Organisations such as Business Link offer free web design briefing documents for download, and there are many other websites which you can also download from. We have a comprehensive web briefing document which we can provide FREE OF CHARGE by completing the form below.
It is preferable that a web design brief is completed prior to meeting with any potential web design agency so that your meetings with the identified web design agencies can be improved by clarifying your ideas in advance.
What is contained in a web brief?
The questions will vary depending on the web design brief you've downloaded. We've outlined just some of the areas that should be covered in the briefing document.
- About you and your company
- What are your strengths and weaknesses?
- Who are you target audience/market?
- Why do you think you need a website?
- What are the key messages do you want to convey through your site?
- Describe the functionality (you think) you need for your website
- When does the website need to be launched?
- What budget has been put aside?
It is important to spend enough time thinking about these questions so that the chances of success are maximised.
If you are considering investing in a new website, then you will need to complete a web briefing document. We can send you our comprehensive web briefing document for FREE under no-obligation. All you need to do is complete the form below and we'll be in touch shortly.