Adido maximised sales for Playforce
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Playforce came to Adido to improve their website enquiries. We worked to redesign the website and improved search engine rankings to deliver hundreds of new leads each month.
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We met the goals set for the project and beat them by an extra 100%...
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The results
Our target for the SEO campaign was to double the amount of enquiries that the website generated. Quite an ambitious goal. After three months working on the project, we didn't manage to double the amount of enquiries; we trebled them! Our SEO expertise was put to great use to make a tangible difference to the enquiries generated through the website and we beat our own very high standards.
The previous website didn't accurately monitor conversions generated through the website. Using our proven website conversion monitoring techniques, we found that;
- Enquiries trebled within three months
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387% increase in traffic on targeted key phrases in one month
- Website has become a new sales channel for the company
Website redesign
The home page of the Playforce website was redesigned to fit with their brand guides and to focus on key areas of the business to drive more enquiries
Project Timescale
The SEO campaign took several months to plan out and fully implement to cover all of the areas necessary for the campaign to realise its potential. It took approximately six months to see the real benefits from the high positions. When the campaign finished, the top key phrases continued to improve and are still showing high to this day.
What they said
"Working with the Adido team has been a really pleasure. Every time we've asked them to deliver for us, they have far exceeded our expectations everytime. Our goal was to
make our website into a major lead generation tool and we've seen a huge increase in enquiries since working with Adido. I can't recommend them highly enough!"
Marketing Manager - Playforce Ltd
Need to maximise your online sales?
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