PPC (Pay Per Click) Advertising
Pay Per Click (PPC) marketing is THE growth industry on the web. PPC advertising and is part of any good online marketing strategy. Despite continued growth over several years, PPC has overtaken most other forms of 'traditional' advertising and the trend looks set to continue (Google overtook ITV in advertising revenue in 2007). In 2007 nearly £2 billion was spent on PPC advertising but many businesses have yet to make the most of this new way to reach customers.
How PPC Advertising works
In basic terms, PPC advertising allows you to bid on keywords that your customers use when searching for your services. The beautiful part of PPC advertising is that you only pay when someone clicks on your advert; if they don’t click, you don’t pay! PPC campaign budgets are dictated by the advertisers so when your budget runs out, your adverts disappear. This means you can easily manage and stick to your advertising budgets without any hassle.
Typically PPC adverts appear on the right hand side of search engines and occasionally above the ‘natural’ listings. An example is shown below;
There are three main pay per click advertising providers which businesses can use for pay per click advertising; Google Adwords, Yahoo! Search Marketing and Microsoft Adcenter.
Benefits of PPC advertising
Pay per click has many advantages over traditional advertising techniques. Below lists just some of them.
- Highly targeted
You only reach customers looking for your services so you get the most from your budget
- Trackable
All campaigns can be tracked to the smallest detail allowing you to continually make the most from your money
- Quick to start
PPC campaigns can be started in a matter of days, allowing you to reach your core audience within hours rather than days or months
- Manageable
You set the budgets allowing to manage your advertising spend effectively and to your requirements
Need to make your advertising more effective?
Adido Solutions are qualified Google Adwords professionals, an accreditation which can only be achieved through passing a strict academic test and gaining real world experience. Using our knowledge and experience, we can manage all parts of the PPC process for you; from researching the keywords used by your target audience when looking for your products through to tracking your online conversions so you can monitor the effectiveness of your advertising.
This means that you can trust us to manage your PPC campaign effectively with confidence.
Click here or call us today on 0845 260 2343 to see how we can improve your current PPC advertising spend or to give you advice on where to start advertising online.