What is an online press release?

Many marketers will be familiar with the concept of press releases; creating interesting and compelling news items to promote something about your business. No matter how well written your press release is, it will only reach its target audience if it can be published in the right places for your potential clients to find it. An online press release is typically written in the same way as an offline press release but is distributed very differently. Due to the power of the Internet, a well distributed online press release can reach thousands of people across the globe in a matter of seconds, rather than days or even weeks.

 

New to online press release? There are still many companies who do not fully exploit the potential of online press releases. Why not contact us? We've been using online press releases for years and have helped many clients to reach a larger audience.

 

Benefits of online press releases

The benefits of using online press releases have increased over the years to capitalise on search engine traffic and improve transparency. Here are just some benefits of using online press releases;

Maximise your message

Effective press release distribution using the major online PR companies means that your press release has the potential to be seen by hundreds of thousands of readers in a matter of minutes. Many of the press release services have a wide distribution network (including Yahoo! & Google News) meaning that your article can be reproduced potentially dozens of times and seen by editors of major newspapers, as well as important bloggers.

Improve search engine positions

Many online press release services allow press releases to be optimised for search engines. How is this achieved? There are many techniques used when optimising press releases but one of the most effective techniques is to include keyword rich links within the release to point to your website. Search engines place a huge amount of importance on links, and an optimised online press release allows you to get great links to point to your website, for relatively little effort. This in turn can boost your search engine rankings, generating more website traffic over a longer period of time.

Full reporting

Once you've submitted your online press release, what happens next? With traditional (offline) press releases it is impossible to know how many people actually read your press release. It's possible estimate figures but to know how many people actually read it can never be known. Many of the major online press release providers provide full reporting on your press releases. Reporting includes number of unique readers who view the content, number of external links which lead to the article, which country the reader was from and many more facts which can be used to understand what works best for you.

How online press release works?

For a visual explanation of how online press releases work and the benefits of using them, please view this great video by PRWeb.

 

Want to know more?

If you would like to more about online press release writing & distribution services, we can help. We've created many online press releases for our clients which have been read by hundreds of thousands of readers. Could we help you reach a bigger audience? If you would like to speak to one of our online marketing experts, please contact us for a FREE consultation by calling 0845 260 2343 or by sending us an email.

Adido Experience

Adido is an online marketing and web design company working with businesses across UK. We have been providing local businesses with affordable e-commerce and CMS solutions, search engineoptimisation and PPC advertising services throughout UK.